Aqualisa Quartz Low Sales Essay Example | Topics and Well Written Essays - 1500 words - 5

Aqualisa Quartz Low Sales - Essay Example The shower industry in the UK has three channels of distribution. Trade shops, showrooms, and DIY sheds are the channels of distribution for the Aqualisa products.   Trade shops carry plumbing supplies for plumbers.   Trade shops normally only carries what will sell, or in essence what is in demand. Showrooms are supplied by distributors. This channel is for high end customers. When an individual buyer comes to a showroom, they tend to not be concerned with price. DIY sheds are supplies for do-it-yourselfers. B&Q is like Home Depot. This market is for bargain hunters and home improvers. These three channels of distribution are where Aqualisa Quartz will be marketed. The best channel of distribution for the Aqualisa Quartz is the showroom. The reason for the good showroom sales for the Aqualisa Quartz is the digital features on the showerhead. Individuals walk into the showroom and see the red light that stops blinking when the shower is the right temperature. This novelty alone sells most of the units in the showroom. Aqualisa Quartz is easier to install and more efficient than other showers, but plumbers are skeptical of using new products. This lowers the sales in the trade showrooms. Aqualisa Quartz has been marketed properly for the DIY sheds, due to the fear that it would lessen the product value. All of these factors have led to lower sales than expected for the new innovative Aqualisa Quartz. In order to raise sales, the key factors must be looked at. Since the Aqualisa Quartz is an innovative new product, Aqualisa priced the product higher as a premium item. The Quartz Standard is 850 pounds and the Quartz Pumped is 1,080 pounds.1 This makes it the highest product sold by Aqualisa. It also makes it the highest money maker for the company, but only when sold. If Aqualisa Quartz was marked down, consumers might feel they are getting a bargain and quality.

Genzyme Summary Essay Example for Free

Genzyme Summary Essay Genzyme was founded in 1981, Sanofi purchased the company in 2011. They went public in 1986, raising 27 million dollars. Genzyme startet as a start up Company by scientists studying genetically inherited enzyme diseases. Their strategy didn’t focus on the â€Å"blockbuster drugs† like other biotechnology companies but drugs for rare diseases. To developing a drug, it takes 10-14 years at the cost of around 800 million. But the blockbuster drugs had 1 billion dollars revenue. Genzyme has received several honor awards like â€Å"national medal of technology†. The food and drug administration established in 1983 the â€Å"Orphane drug act† giving seven years market exclusivity to developers of drugs for rare diseases. This gave Genzyme big advantage when it comes to clinical trials, advertising and sales, it does not requires a lot. Their first success was the â€Å"Ceredase† drug- to treat the Gaucher`s disease. It was sold to over 4000 patients, with annual revenue of 800 million dollars. They had different way of manufacturing and sales compare to other companies. They did not do licensing to large pharmaceutical company. Genzyme was the worlds third largest biotech company in 2006 only profiting of rare diseases. Reflection of the case * Avoided â€Å"blockbuster† market and good management Good strategic to focus on a niche market instead of the †blockbuster† market. The degree of existing rivalry and entry barriers was low. Henri Termeer took a risk in moving to a start up company but with his experience and expertise, the company went stronger and independent. * First ones to market and the exclusivity Genzyme entered a small, untapped market. Being the first biotech company that focus on rare diseases and having the market exclusivity made them leading biotech company. They had the ability to identify almost all customers. They had big advantage when is comes to clinical trials, restrictions, FDA and small numbers of test patients required.

Stem Cell Research: Pros and Cons

Stem Cell Research: Pros and Cons George Dion One Method to Cure Them All Imagine a world where the blind can see and where the crippled can walk. Stem cells can make miracles like this a reality. Stem cells are cells which have no specific function, but have the ability to replace any type of cell in the human body when needed. There are two types of stem cells; embryonic and adult stem cells. Embryonic stem cells can generate all cell types of the human body. Adult stem cells are limited in the number of human cell types they can produce. Research in stem cells is causing a lot of controversy today due to the ethics that go behind gathering them. In order to gather embryonic stem cells, an abortion needs to be performed. Many people in our society are protesting government funding for this practice because they believe that it is immoral and unethical to destroy human life . Many of these people are part of an anti-abortion group called â€Å"The Pro-Life Movement.† Members of this group are devoted christians that believe abortion is a sin. With debates escalating to bombings of abortion clinics, politicians have to decide whether or not funding for embryonic stem cell research is the right action to take to better our country. With other nations further along in embryonic stem cell research, delaying government funding could set us back even further behind in our medical studies. In order for one to take a side in the debate on whether or not the government should fund stem cell research, one must first understand what embryonic stem cells are and what potential do they have in the medical field. In the human body, there are over 220 different types of cells. All of those cell are derived from a group of cells known as embryonic stem cells. An embryonic stem cell is a cell within the human embryo without a predetermined function. This type of stem cell has the potential to become a number of many specialized cells. They can trigger this ability when they are placed among other specialized cells. Specialized cells include any type of cell in the human body with a specific function such as hair, skin, muscle, or organ cells. Embryonic stem cells differ from adult stem cells. Adult stem cells are similar to embryonic stem cells, but they only have a limited number of functions.Therefore, it does not make sense investing time and money into utilizing a type of ce ll when an even better cell exists. Modern science would have the ability to harness the incredible power that is derived from the embryonic stem cell, but activists that believe stem cell research is unethical are holding them back. Because the only way to acquire embryonic stem cells includes destroying the embryo, Christian pro-life activists choose to protest this practice rather than help make a contribution to society by supporting it. From a scientific standpoint, one can only agree that the pros of stem cell research outweigh the cons. Stem cell research is supported by many because these cells have the potential to treat a wide variety of medical conditions and diseases. Stem cell research could even lead to a cure for some of the most tragic injuries and disease of the human body (Stem Cell Facts). These diseases and injuries include but are not limited to: diabetes, Parkinson’s disease, heart disease, stroke, birth defects, and even cancer. With this information alone, an avid member of society can come to the conclusion that stem cells have the ability to cure the diseases that are killing millions of people worldwide and should be utilized to their full potential. People with cancer who undergo numerous chemotherapy sessions, which only slow down the spreading of the cancer, could be fully cured with only a few treatments of stem cell therapy. If scientist had undisputed support from the general publi c, we can witness the use of stem cells being mastered in our generation; and no one would have to suffer like the millions of people debilitated with these tragic diseases again. As also stated in Stem Cell Facts’ article, the cons of stem cell research include the fears of what could come of such knowledge and the moral implications of using the stem cells. Ignorant, Christian, pro-life activists fear that this practice is in a way â€Å"trying to play God,† and that humans should not be messing with human life. With this logic, stem cells can be viewed as a gift from God meant to be developed as used to help our fellow man. The cons of stem cell research are based solely on personal beliefs, there is no fact behind them. Opposers of embryonic stem cell research do not take into account the medical promise that funding for this research will bring. These people also believe that stem cell research would promote abortion, a practice that pro-life activists find inhumane. Many of the debates and controversies go even further than this, such as how the stem cells are collected, why embryonic stem cells are preferable to adult stem cells and the mo ral implications that are involved with using the stem cells from a fetus that could have been a contributing member of society if it was allowed to grow to become a full term baby. (Stem Cell Facts) In 2001, President George W. Bush restricted federal funding for research on stem cells obtained from human embryos because the technology required the destruction of human life. (Benson). President Bush made this decision to acquire more support from fellow politicians. This restriction was later uplifted by President Barack Obama in 2009. This action was taken by our president because he saw the clear potential that embryonic stem cell research has on our society. In 2012, the presidential election campaign raised uncertainty about funding for stem cell research . Many Republicans stated that if elected, they would drastically reduce future federal funding for embryonic stem cell research in attempt to gain the popularity over Christian voters who are against practices that include destroying human embryos. This shows that the people who are supposed to be focused on the main interests of citizens of our country only care about acquiring the most votes in an election. There is no doubt that the majority of Americans support federal funding for embryonic stem cell research. Based on a survey conducted in 2007, 51% of Americans said that it is important to conduct stem cell research that might lead to new cures than to avoid destroying human embryos (Gilgoff). Many of the citizens that protest stem cell research and the gathering of embryonic stem cells believe that this practice is inhumane. From a political standpoint, supporting stem cell research will benefit those involved in politics and the general public as a whole.As citizens of this democratic country of ours, the majority of the people’s vote in topics such as this should contribute in the discions made by politicians if they can directly effect the people. From a moral standpoint, it makes sense to support research that would give up one life to ultimately save millions around the world. In my opinion, finding cures for tragic diseases is more important than following the words fr om a book. Even though research in embryonic stem cells is at a very promising and crucial point, there are people who will go to all means to try to hold back new developments. There is a group in California named â€Å" The Survivors of the Abortion Holocaust.† They are a Christian pro-life activist ministry dedicated to educating the youth of America about practicing abstinence, by the information found on their website, this group seems more like a cult than a group whose intentions include educating the youth of America. The group consists mostly of California residents between the ages of 18-30. By organizing protests at various abortion clinics, the members of The Survivors of the Abortion Holocaust are spreading their ignorant pro-life message, contaminating the minds of today’s youth with personal opinions rather than facts. This one small group will not influence many people’s opinions about the matter, the main group that is trying to cut off funding for embryoni c stem cell research is the Catholic Church. (Who Are the Survivors?) In 2001, the U.S. Roman Catholic Bishops stated that they feel that embryonic stem cell research is â€Å"immoral, illegal, and unnecessary (PBS).† They believe that life is sacred from the moment of conception. But what about conception that occurred before wedlock? Does that not go against the Catholic churchs beliefs? Granted that everyone is entitled to their own opinion, a pregnant woman who is not ready to become a mother and would like to make a contribution to the medical field should have the right to donate her embryo without the fear of being harassed by the church or any active pro-life activists protesting at clinics. It is clear that the only people who are against embryonic stem cell research are religious people who are simply abiding by the requisites of their faith. Why should the United States continue to seek outdated treatment when a more promising, advanced medical procedure is out there? Embryonic stem cell research is reaching potentials only thought possible in science fiction. Imagine if you could take living cells, load them into a printer, and squirt out a 3D tissue that could develop into a kidney or a heart. Scientists are one step closer to that reality, now that they have developed the first printer that is able to produce living embryonic human stem cells (Cronin). With this technology, we are one step closer to creating artificial organs that are able to perform just as well if not better than original human organs. When this practice is mastered, there will be no need for patients to be placed on long waiting lists waiting for an organ donor that matches their criteria. Researchers from Heriot-Watt University in Scotland, have created a cell printer that is able to produce living embryonic stem cells. This machine can be used to create 3D human tissues which can be used for testing new drugs and growing organs. In the near future, this machine will even b e able to produce cells directly into a human body. â€Å"Tests revealed that more than 89% of the cells were still alive three days after being produced from the printer.† These tests prove that this machine is capable of creating cells that are able to sustain human life. If the majority of the cells created by this machine could only stay alive for a minutes, or even hours, it would show little potential for this printer. Since the results are far more promising, printers like this that are capable of creating embryonic stem cells can revolutionize modern medicine today. When we have the ability to end the suffering of many people across our country, why would we hesitate? Our country was founded on the belief that the state should be separated from the church. This simply means that religious beliefs that are based solely on opinion should not influence the decisions made by politicians. If it was not for President Bush’s administration banning federal funding for embryonic stem cell research, advancements that will be made ten years from now could have been made today. Embryonic stem cells are a vital aspect in the medical field. Our country was found on the belief of separation between religion and state. The First Amendment of our Constitution states, Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof (Cornell). This means that beliefs and rules of the church should not affect political decisions. Embryonic stem cell research would fall under this category of the constitution. If our politicians honored the Constitution, they would come to the logical agreement that funding this research would save many lives in the United States. For this controversial issue, the pros undoubtedly out-weigh the cons. Anyone who cannot see this is blind to the scientific facts. With the chance to rid the suffering from millions of people worldwide, why would anyone try to protest embryonic stem cell research? Works Cited Stem Cell Research Pros and Cons. Stem Cell Facts. N.p., 19 Sept. 2011. Web. 21 May 2014.

California History :: American America History

California History 1. EPIC EPIC is the Educational Participation in Communities. This organization involves students as volunteers in the fight against poverty and social neglect in local communities. The goal is social awareness and student involvement. It says that poverty, neglect, and social inequity are a growing reality for millions of people in America. Families are losing their homes, people can't find good jobs, children go hungry, and education in the inner-city is a disaster. There is a is problem because the public and community programs that serve as a safety net to assist such populations are strained beyond their capacity and are usually understaffed and under-funded. Since they cannot do the job without help, EPIC helps. It recruits college students to do volunteer work in schools, hospitals, community centers, legal aid, probation, youth agencies, and other and public service programs. EPIC volunteers provide thousands of volunteer hours to the community. 2. Earl Warren Earl Warren was a political leader. He was a governor of California, but he is remembered as the chief justice who led the Supreme Court of the United States when it made big changes in civil rights laws and in criminal procedures. Warren was a liberal Republican, and he was born in Los Angeles, California. He was elected attorney general of California in 1938. During his four years in office he gained standing as a strong enemy of racketeers. He was elected governor of California in 1942. His progressive policies won him bipartisan support and he was reelected as governor in 1946 and 1950. He was seen as an activist on the Supreme Court, as well as a liberal. 3. Pat Brown Pat Brown was the governor of California. He was elected two times, for two terms (12 years total). He was a Democrat. He thought that nobody could beat him, but the Republican, Ronald Reagan, beat him in the 1966 election. Brown had good policies, and by 1962 California had a booming economy and the largest population of any US state. Brown generously funded social programs that were a factor to the state's prosperity. He enlarged the University of California system, and he built many water projects. During Brown's two terms a governor, the California legislature passed some of the most progressive civil rights laws in the US. 4. Ronald Reagan In 1966 Ronald Reagan beat Pat Brown by a landslide in the election for California governor.

‘A Bridge to Wiseman’s Cove’ by James Moloney Essay

Carl Matt is a 15 year old boy who has had to deal with some pretty unfair situations, but he is definitely not the only one in the novel to face life changing events. Whilst Carls life takes the most noticeable turn in the novel, many of his fellow characters lives also change after his arrival. On arrival in Wattle Beach, Carls journey leads him to the character, Skip Duncan. Skip has also been dealt with unfair life challenges. The fact that Carl is a Matt creates many challenges for Skip. Skips daughter, Maddie also changes during the time Carl spends in Wattle Beach. Many characters change throughout the novel but Carl is definitely the most predominant. Carl Matt changes throughout the novel. Carl Matt is just a shy, sad character at the beginning of the book. In the start Carl was a pushover he just let people keep walking all over him. For example Carl sees Sarah (his sister) planning a holiday for herself, But Carl knew that she wouldnt come back, and he did not say anything. He just left for Aunt Beryls and made himself think that he was just going away for a holiday. When Carl reaches Wattle Beach he feels like an outcast. He stood up too suddenly and the chair toppled over backward. Faces turned to enjoy the comedy as he righted the chair, his skin reddened with fierce embarrassment.(Quote pg28). This quote shows that Carl is not a part of a group; he is just a new kid that no one knows or likes. But after a few weeks a Wattle Beach Carl gets a job, which makes him feel as if he is needed. Carl is constantly evolving in this book, in the beginning Carl wouldnt even dream of talking to Maddie but at the end of the novel Maddie is one of Carls best friends. Carl comes out of his shell at the end and shows Wattle Beach and Wisemans Cove residents who he really is My name is Carl Matt M-A-T-T (Quote pg 231). But Carl defiantly isnt the only one who changes throughout the novel. Carls employer Skip Duncan also changes and in a big way. When we are introduced to Skip Duncan, we meet a temperamental and gruff man. In the beginning Skip Duncan hates all Matts but Carl Matt is the one who changes his mind. At the start Carl asks Skip for a job but when Skip finds out his last name Skip explodes Matt, the word exploded. Skip turned again  to Joy is this some kind of joke? You bring a Matt onto my barge, let him come her asking me for a job! He was shouting by the time he reached the last word, indignation bulging in his face. Get off my barge, he yelled at the boy. (Quote pg 66). Skip explodes at poor Car, when he does not even know what kind of a person Carl is. This leads us to believe that Skip is very judgemental person. Even though in the beginning Skip is very, judgemental he evolves throughout the duration of the novel. By becoming less judgemental and more interested in meeting the person not the last name He stretched out his arm, hand open and Carl took it, a freezing slippery grip lasting not even a second. (Quote pg 133), this handshake even though it may be short shows that Skip has overcome the fact that Carl is a Matt and has accepted him for being CARL Matt. Skinny, tanned, blonde, Maddie Duncan is the girl that everyone wants to be or be with. But along with being pretty she also has a very bad attitude, but that changes throughout the novel. When we first meet Maddie Duncan we meet a spoilt brat. She has a bad attitude and thinks that everyone loves her. But Carl, Justine and Joy help to change her into a person that people really do like. Thats one advantage Carl and I have over you said Justine Youre lucky then was Maddies reply (Quote pg 150), this quote shows us that Maddie was spoilt and stroppy but after this little episode Joy talks to Maddie and her attitude changes. She was too helpless with laughter and exhaustion to challenge him for the pizza now(Quote pg 181)This quote shows that she has changed into a person that people really do like, she has ditched her attitude and dumped the extra baggage (Nathan Trelfo). This means she is a freer person and is comfortable within herself, which at the beginning of the novel she wasnt. Maddie also learns to stand up for herself, as she doesnt let Nathan push her around. Shows youre a better judge that me. Maddie laughed He said some terrible stuff about your brother and Aunt (quote pg 154). This shows that Maddie is sick of Nathan and is ready to dump him which she does later in the novel. Maddie Duncan is constantly changing through the story, sometimes for the better and sometimes for the worst. But the most important thing is that her and the people around her are happy. Carl Matt experiences many life altering changes throughout the novel. However he is not the only one. Skip Duncan grows from being judgemental to being understanding. Maddie develops from a spoilt brat to a loving friend. So even though Carl Matts life takes a massive turn in the story, Skip and his daughter Maddie also have alterations made to their lives.

Domestic & International Market

Types of resources and capabilities underlie BMW Approach to Innovations. Founded In 1916, Bayberries Motormen Worker GAG, well known as BMW, Is a German automobile company, mall headquarter In Munich, Germany. Well, BMW also known as one of the leading manufacturing of luxury cars. Nowadays when we are walling form Apple Inc. To launch their new generation innovative cell phone, the same image BMW has in today's world market regarding their new innovative features luxury cars. BMW has gained the status of innovative luxury cars by utilizing its best resources and provide best qualities to its customer.There are many automobile companies UT there but only few firms in this industry are earned a title of innovations, and BMW comes first in that list. The main reason behind BMW success is their own Research and development center around the world, BMW group spend billions of dollar behind this R to provide best quality and innovative product to its customers. BMW comes In top 25 compan ies of best brand value in the world, today Its brand value exceeded to 25 Billion dollar because of Its R and Innovative Ideas of luxury cars.There are more than 8500 employees are working at Research and Development center of BMW around the globe. When I look over to the BMW group site, I found many facts about BMW regarding their innovative strategies. When I review their website I found out that currently BMW R teams are working for 2020 product of BMW. The assembly line of BMW is also ranked 1st in the auto industry by their innovative process of manufacturing luxury cars. BMW are more focused on their efficient innovation process by its innovative culture.The structure of company's culture are more emphasis on differentiate and innovative ideas, and there is no doubt that BMW is holding one of the best talented pools of employees and cosmologies to approach the innovation. As per my opinion BMW will maintain Its title of Innovation because of their advance technologies such as using own optimizing engine, lower emission advance technologies, habitation, electrification and newly developed connected drive technologies. Bum's Sustainable Production.Bum's sustainable production has focused on many important factors as it mentioned below. Advanced technology by reducing emission of CO to 50%. BMW is leader in using renewable energy for production and value. Electro mobility. Always ready for future challenge by advanced technology. Continuous improvement in employee motivation for innovation. Less consumption on natural resources in production. Mobility patterns. Raising workforce awareness by providing essential training to the employees. Product Safety.Sustainable construction and process. More focusing on Opportunities Strong Brand Value. As per the current BMW strategic action regarding the future production as well as with advanced innovative technology, BMW is the only firm I found who can survived even after we will out of the fuel energy, BMW had alr eady started working on hydroelectric advanced vehicle production, environment friendly and safety icicles, advanced production process which helps BMW to maintain its title of innovative firm.How do the resources, capabilities, and activities of BMW contribute to its differentiation strategy and unique position in the industry it has achieved? By using advanced technology and innovative ideas for production and best quality product, BMW had earned the best brand value in auto industry. BMW is also recognize as leader of innovation in auto industry, I still remember that when I bought Phone AS which had feature of Sir, but I also found out that BMW had developed this feature long back in 2006 in their BMW 7 series Models.None of the firm in auto industry had achieved in advanced technology yet and BMW group is the only company who looks to the future and gears its actions towards the long term. Well, BMW is not only one who is spending large amount on R&D, there are many other autom obile industry does same, but the uniqueness of BMW is the process and strategy they are using, the different culture of innovation spread in BMW, the status of innovation and advanced technology, the status brand and many other factor are consider to be the uniqueness of BMW.BMW had keep this innovative title form last two decades cause of their uniqueness and differentiate strategy where other automobile companies find hard to adopt it, the main reason behind this uniqueness is the firm's organization culture of innovation where all employees are allowed to think different and something new that world had never seen.